Abstract

The purpose of this research was to investigate and analyses the methods of generating revenue by the world and Iranian premier football clubs. The method of the research was qualitative and the needed data were obtained from the library studies and interviews with experts. The statistical population consisted of all of people who worked in football federation, football clubs and universities in the field of sport marketing. Sampling was theoretically and interviews continued until saturation point. Totally 43 methods were identified for generating revenue by football clubs, and categorized to 3 main parts: media broadcasting, commercial revenue and match day revenue. The investigations showed, rate and variety of generating revenue in Iranian football clubs very restricted than to other football clubs in the world. Iranian Football Clubs to Boost Income must be equipped with a credible and global brand as well as massive supporters with appropriate support culture.