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Heydar Gholizadeh

مجید خسروی، علی شمس، حیدر قلی‌زاده و زهرا هوشمندان مقدم فرد
بررسی عوامل مرتبط با شیوه فروش محصول تولید شده توسط زعفران‌کاران شهرستان قائن
Investigating factors related with selling behaviour of Saffron farmers in Qaen Township
Abstract


The marketing behavior of Saffron farmers is different due to some effective factors. The present descriptive/correlational study aimed to investigate the selling behaviour of Saffron farmers and related factors with it. The statistical population consisted of all Saffron farmers in Qaen Township in 2015 (N= 12860) of which 230 were selected through a randomized multi-stage sampling method. The sample size was identified based on Cochran's sampling formula. Date was gatherd through a valid and relaiable questionnaire with face to face interview by farmers and analysed by Spss20. Results indicated that Saffron farmers have distinct marketing behaviors, such that 30.7 percent of their Saffron product was sold in Dasteh type, 35.8 percent in Poshal Type and 33.5 percent in Negin type. The results also showed that there were significant correlation among marketing behaviors with variables such as the amount of self-consumption of saffron, acreage of cultivated area, satisfaction level of their product quantity, and using of some marketing information channels ration of saffron income to total income earned.

 

 

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